/ My design is user focused,
adapting my perspective to each project!
I have been working for more than 10 years as a Graphic and UX Designer. Artworks and illustrations were my gateway to the creative industry which led first steps in the digital world.
Starting with basic websites many years ago I found myself soon working as an Art Director for complex projects. Out of the love for aestetic design my passion for functionality and usability evolved. My goal was not to deliver only a visually attractive app but to provide an intuitive easy to use experience. The user became the centre of my work.
It became inevitable to start with detailed target and competitor analysis, user are questioned about their needs, opinions and preferences. Close communication with business analysts, sales managers and developers helps me to assure all targets are met. Mobile Design and responsive approach became a new challenge and chance. Today, interface design has to adapt to all devices, “Mobile first” approach reduces complexity and helpes focusing, but does not work for all projects. Depending on the purpose and use some applications still require a desktop focused view. Usability, intuitive navigation flows and responsive interface design became more and more a standard. I did not any longer jump directly into Photoshop, but began creating wireframes to check and communicate functional issues much more effectively. However the big changing point came when I started to create interactive prototypes, especially the Prototype creation with Axure RP felt like a before-and after experience. Since then I am able to simulate any kind of user flow, this helps enormously during the optimization process of complex applications, during which I include continuous user testings. Clients feel safe because they are able to review tiniest details of their final product. Development is optimized because all issues are defined in a close to reality prototype before even starting the programming process. As a consequence client and business goals can be riched in an very efficient way.
I also love to work on print projects! The sensuality and longevity of paper is unique and powerful. From concept to final design, I am here for you!
Every good design needs a clear concept and strategy. I am an innovative thinker with strong conceptual and creative skills, keen to layout and typography.