Adecco – Work has to be fun
The Adecco Group, based in Zurich is the largest staffing firm in the world. With more than 33,000 FTE employees and around 5,100 branches in over 60 countries around the world. It offers a wide variety of services that include temporary staffing, permanent placement, career transition and talent development, consulting etc. In 2016 Adecco embarked in a new journey when they decided to redesign one of their most used internal tools: Adecco Xpert, the internal application which is used to evaluate most applicants.
Adecco Xpert, the application which Adecco employees around the world use on a daily basis was 15 years old, very heavy, non responsive and difficult to handle. It urgently needed a complete redesign. Optimizing its functionality and visual aspect was important to make sure Adecco employees save time and enjoy their work. My approach was to create a modern, easy to use app, which optimizes navigation flows and makes it easier and more satisfying to use. WORK NEEDS TO BE FUN.
For me it was clear that I had to understand the current application as an expert user, before starting any kind of research or even ux design work. With the help of a business analyst did I jump into the analysis of this application, reviewing it deeply (more than 130, partly extremely complex combined screens).
The next step where detailed user tests where I analysed the navigation flows of very different international user, their approaches (not all countries apply to the same instrument catalogue) and the way of working changed considerably.
To reduce complexity, we devided the application into 3 different modules. Target was the redesign of all modules, with a responsive approach for all user interfaces and including some new features to guarantee the satisfying and positive use of the app.
- Test Maker
Module to create any kind of test, survey or training (used by Adecco Employees)
- Colluegues Module
Module in which tests, surveys or trainings are assigned to candidates and the results can be generated (used by Adecco Employees)
Module in which candidates register and complete their tests, surveys and/or trainings (used by candidates)
This is what Xpert looked like when I started:
To get a better overview of the project I created a sitemap of the ancient Xpert TestMaker Module. It was directly visible that similar pages where used for the same issue, many functionalities where available on several screens, this was the main reason for the general user feeling of “being lost”.
/ Original TestMaker Navigation Flow
/ Optimized New TestMaker Navigation Flow
Getting Client and User on Board
In my experience it’s always convenient to have a stretch communication with clients to make sure the redesign is aligned with the needs of the client. In this case over 25 different country delegations where involved in the decision finding process. We decided to establish a stretch project plan with fixed delivery dates where all countries where asked for feedback. Countries where given two weeks to answer. Most of the employees responsable for the final approval where human resource experts with no experience in UX or application functionalities. The creation of interactive high-fidelity Prototypes would make it easier for business to compare the different options and valuate the proposed solutions.
However, the first step after having analysed the application itself was to start a detailed user research. The big advantage was that the user where already known, I was able to send user questionnaires to a big amount of business user worldwide. On the other hand did I focus on presential user tests where I was sitting next to the user, reviewing their way of working, difficulties and pros of the existing app.
I was able to receive a very precise idea of the way this app was used by the user. There where important differences between the different countries as well as of user which had completed trainings and tutorials and others which did not receive any support.
Generally the app was seen as very confusing, time consuming, old-styled and complicated. All user highlighted that they disliked working with it, but that there was no other app available with its specific features.
User had many expectations:
High fidelity Prototypes
Instead of creating a prototype as final product, I agreed with Adecco to delivery of three radically different prototypes (functionality and design) to facilitate the decision finding process.
Prototypes are extremely helpful to make understand new navigation flows, user interfaces, detect missing functionalities and optimize the final product.We agreed that I would deliver for each Module three radically different interactive prototypes. After each delivery one prototype was excluded and I updated the remaining prototypes, incorporating the received comments. We agreed the following deliveries:
- Three radically different interactive prototypes
- Two remaining prototypes, which I updated as per country feedback
- Final prototype, which I updated as per country feedback
This approach helped the client in an outstanding way to understand and optimize the final product.
High Fidelity Prototypes
Quickly develop interactive prototypes with tools like Axure. This lets the team easily distribute and observe exactly how well the product will be received before the product gets built. In difference to other less complex project in this case the whole creation process was based on the development of high-fidelity prototypes.
The client asked for three radically different (functionality and design) solutions, so that we agreed the delivery of three different high-fidelity prototypes which would be send to the different country delegations for review.
Key Roles and Responsibility
- Systematic user and competitor research and evaluation
- Optimization and simplification of complex navigation flows
- Modern, responsive design approach for all user interfaces
- Creation of 3 radically different (design and functionality) interactive prototypes per module according to customer requirements
- Effective communication of all interaction and design aspects via wireframes, storyboards, user flows, process flows and site maps, requirement docs and style guides
- Establishing design guidelines, best practices and standards
- Very close communication with Offshore team
My approach was to create an easy to use, simplified application which employees worldwide could use without the need of tutorials etc. My slogan for this project was: Work has to be fun. My goal was to display the inmense number of functionalities in a simple, understandable way, that helped users determine the differences.
Client is On Board!
The big advantage of this project was that I had direct and close client contact. As I worked from the beginning with high-fidelity prototypes I was able to establish continous user tests to optimize the final product to a maximum.
The client’s feedback was outstanding and extremely positive. The different countries had been involved during the whole creation process and where very happy with the final result.
Additional PDF Reports Project
As Adecco countries were enthusiastic with the presentations I had delivered throughout the project, I was asked to create additionally to the original project 90 PDF Reports (print) which would be generated with the application: 30 Standard Reports, 30 Comparative Reports and 30 Candidate Reports. I would also work on the redesign of the Adecco Xpert Logo.
Additional PDF Report Project